“Well, we did it when we were their age.” This common refrain, popular among parents with a permissive attitude toward underage drinking, is often coupled with well-intentioned efforts to keep adolescents safe while consuming...
Research suggests that one of the most important factors in healthy child development is a strong, open relationship with a parent. It is important to start talking to your children about alcohol and other...
Alcohol affects two crucial parts of the brain which are vulnerable when a teenager is developing. This can result in irreversible brain changes that can impact decision making, personality, memory and learning. How does...
Big alcohol brands are following, not leading. And where they are headed is alternative drink categories, many of them “hard” versions of nonalcoholic beverages. Hard seltzer surpassed $500 million in sales in 2019, according...
Social media use is associated with more underage drinking because teens see positive messaging about alcohol displayed by their friends and peers, according to a study that will be published in the Mar. 2020 issue of Preventative...
In a move to crackdown against underage drinking, major spirits brands are adding symbols or written age restrictions to labels. The roll-out will start immediately and should reach completion by 2024. It will also...
PARENTS YOU’RE NOT DONE YET We know many college students make responsible decisions about alcohol consumption. In fact, according to the just released 2018 Monitoring the Future survey, drinking among college students declined from...
Make no mistake: tweens are exposed to alcohol, and they are curious about it. Before they are presented with the option to drink or not drink, it is crucial to arm them with the...
Teens are overly confident and think they’re invincible. Most parents have years of driving experience and feel they are qualified instructors to teach their own children how to drive safely. Everyone thinks they know...
Tip 1 Don’t let a bad conversation keep you downYour tween is mastering the eye roll, but an emotional response isn’t always a bad thing; it means they’re listening. Don’t get discouraged by what may...
